Branding, website, care, one path.
I don't sell three separate services. I take your practice from the brand, through the website, to ongoing care, in one ordered sequence.
Branding
A logo, colours, typography and tone of voice that earn a patient's trust from the very first contact. You get the mark, a colour system, typography and a mini brand book.
Website
Design and build of a site that leads the patient straight to booking an appointment. With online scheduling, a first-visit journey and a before-and-after gallery built in line with the rules on advertising medical services.
Care subscription
Updates, security and continued development of the site, without taking up your team's time. In the version with content care the site never goes stale: new before-and-after cases, posts and reviews keep coming.
Two kinds of practice, two different approaches.
A transparent treatment price list, a first-visit journey and communication that takes the fear out of the chair. Implants and orthodontics presented so the patient understands what they are paying for.
The doctor as a brand: name and qualifications front and centre. A treatment menu with recovery times, before-and-after cases at the heart of the site, and a discreet tone that never passes judgement on how someone looks.
I build before-and-after galleries and reviews to the rules that apply to your practice: written patient consent, a description of the method beside the photo, no retouching. A photo with a description is case documentation; the same photo captioned “amazing result” is advertising.
Medical practices.
Will the site comply with the communication rules for medical professions?
Compliance depends on the type of practice and the treatments involved, not only on how the copy is written. I prepare content, galleries and reviews within the limits that apply in your case, we agree the scope before publication, and you approve the final version. Where a treatment sits close to the line, I say plainly what needs legal advice.
Can I show before-and-after patient photos?
Before-and-after material in a medical practice is subject to the rules on advertising medical services and depends on the type of practice. I build galleries in line with those rules, and we confirm what can be shown in your case before publication.
Will the site have online booking?
Yes. In the Start package that is a sign-up form; in the Gabinet package a full calendar, so a patient can book in the evening and at the weekend too.
How does a website for dentistry differ from one for aesthetic medicine?
In dentistry what matters most is a transparent treatment price list, the first-visit journey and taking the fear out of the chair. In aesthetic medicine the doctor as a brand comes to the front, along with a treatment menu with recovery times and before-and-after cases at the centre of the site.
Let's start with a free review of your website.
30 minutes about your practice. I'll walk through your current website and show you what works and what doesn't, you'll leave with concrete conclusions, even if you decide not to work with me.